Welcome to the Jungle

                         

In the beginning of the advert, the scenery is that of the dead of night when everything tends to come to life as is seen through out the video, this adds a mysterious air to the scenery with a splash of light in the background to add a refreshing burst of colour.

One of the opening scenes depicts a group of black men being depicted as thugs from the way they are dressed in sagging sweatpants and heavy gold chains around their necks to the aggressive dogs being held back by gold leashes to match their master while the white men were depicted in suits and riding in limozines and throwing away money as if it were water.  It sheds light on stereotypes that black men are shown as thugs, gangster and ghetto while that of which white men are shown as rich, arrogant and sophisticated.  This connotes the difference in how white men are portrayed and how black men are portrayed on social media.

Even though in the video both sets of women were being sexualised it was in contrasting ways; the biracial/black women were clothed and portrayed themselves in seductive/provocative ways while the white women were dressed poshly and had an air of "elegance" around them giving them a sense of  classiness.  The white women were also seen as models depicting them as a certain standard of beauty, while the black women were portrayed as very sexual in the way they dressed and danced therefore making them seem easy and low class. The main character whom was viewing each scene, was a white woman who was made to appear angelic and vulnerable in the end of the advert who was "rescued" by a white man, therefore depicting the "blonde hair blue eyes innocence" scenario.

The men in the advert were shown as strong, independent and wealthy, for example; the black men had thick gold chains around their necks and gold teeth and the white men were seen throwing money wastefully from the top of buildings or they were seen dressed in suits showing them as wealthy or as business men.  All the while women the women were being sexualised, from the way they dressed to their behaviour, they were also shown as gold diggers, as they hung onto a rich man even though their facial expression looked as if they were crying for help whilst in the limozine.

The entire video is mostly silent except for the instrumental which mainly repeats the title of the advert and speaks about wealth, this is orchestrated so as to tie in with the ending which says "bring the quiet".  The camera angles are made to be shown from a first person perspective so as to give a more intimate feeling between the creator and the audience, as the advert transitioned from one scene to the next.  The lighting in the advert is generally dark except for outbursts of bright lights to add life, but it is not until the ending when we switch to a second person perspective and we see whose eyes we were viewing the events through, as we near the ending the scenery get lighter and assumes a very angelic vybe.

Overall I would say that it was very put together and captivity advert with entrancing music, that made me want to buy what ever it is that they were selling.