Monday 19 March 2018

Music Video Analysis



The video connotes that of a broken relationship, it shows clips of the couple together having enjoyable moments, however the lyrics and the setting and product set up represents a broken and pain filled relationship.

The lyrics of the song coincides with the video itself, for example when he sings,"and my sins needs holy water" and then in the video it shows the main character being covered in rain in the destroyed and broken environment.

It gave a realistic and genuine vibe, because it showed interviews of the characters to show their input on the relationship and how they felt about it, therefore making it relatable based n whom was watching it.

The lighting used was quite dim-dark with some use of artificial lighting in most scenes while the actions were occurring to connote that they were trapped and lost and filled with pain while however, during the interviews they were in a lighter background to connote that they were no longer in a storm and in a better place.

The colours within the video are quite bland and casual, as well as the instrumental is quite low and a normal beat so as to not distract from the happenings in the video along with the actual lyrics of the video.  The lyrics actually have a meaning in which most videos the lyrics do not have a meaning and the focus is the beat or the video itself.

It has the element of flashbacks to add story and realism to the video, so as to help the viewers to understand the background of the song.  Most of the camera shots are of a low angle to show power and dominance in some scenes and high camera angles to represent submissiveness and vulnerability.

This music video seems to target more of the younger to middle age demographic, because this kind of situation would be mostly relatable to this age range.

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