weekly news

The source is BBC News.

The company Brewdog's has made a "mock pink IPA" for females, which has caused a split opinion.  They have designed it with a pink label and offer it at a lower price to women than to men. Apparently, this was done as a sarcastic dig to address the gender pay gap and to have a dig at "lazy" marketing campaigns, with a percentage of the profits donated to organisations that empower women.  Some were in support of this while other were a little bit confused about the sentiment or the way it was executed.  They launched this a few weeks before women's day on March the 8th and women are able to purchase this drink for 20% less for the next four weeks.  Although thus far they are only receiving criticism, they are standing by the idea and believe they are reaching their goal of starting more of a conversation about the gender gap, and are tackling this issue in the best way they know how.

Although I believe this was a great Idea I do not think it was well thought out or executed.  They tried to spark a convo about the gender gap and stereotypes of women by doing it in a sarcastic way, but I  feel as if they added to it by making it "pink and sparkling because that is what women like".  It feels as if they like many other companies are just stereotyping women and saw an opportunity to get their brand more noticed and have more appeal in the public eye as well as to boost profits.  Yes it gets a convo started, but it does not exactly spark a convo about the gender pay gap but more or less their product/brand.

Most other companies seem to have done pay cuts on males or ensured that the women and men are paid equally.  Which is a more effective approach than a sarcastic statement made by a company that seems to want to attract more customers than make a statement.

This represents the issue of Gender pay gaps, and how women are stereotypes and treated inside and outside of different industries. Some examples of low pay gaps within industries are; a women's fashion chain(ironically) called phrase 8, the amount of women receiving the lower hour pay rate is 64.8%, EasyJet 51.7%, virgin money 32.5% and the list goes on.  Hopefully one day in our advance and modernised society, this will be rectified as situations like this should not be based on the gender of a person.