Representation of age

Positive and negative representation of the elderly in the media;

Are used to appeal to families as they are depicted as family oriented nd friendly, as represented in advertisements and programmes.  For example; Pets4Home

Are often represented as weak, sick, fragile and vulnerable. For example; LifeAlert

Old age is often shown as taboo, this can be concluded based on the advertisements of anti-aging creams and ointments that have been created.  For example; L'oreal.

Positive and negative representation of the youth in the media;

Young people are often represented as rebellious and rude, and just going through a phase as they try to "find" themselves.  For example, The movie mean girls.

While others are represented as studious and school orientated.  These are often shown known as "nerds".