The five slogans for products recently advertised are; Finger lick in' good by KFC, I'm lovin' it by McDonalds, just do it by Nike, Because i'm worth it by L'Oreal and once you pop you can't stop by pringles.
Advertisers that have used shock tactics lately are; Benetton and Barnados. The reason why they are shocking is because: the adverts contain content that you would not expect and therefore has an effective impact upon the viewer.
An advert that justifies Maslow's Hierarchy of needs in play is in Mercedes Benz. It was used to lull consumers into believing they are buying into a better life in this way.
Stereotypes found in different adverts are; the portraying of black men as thugs or gangster as well as violent or dangerous in the advert welcome to the jungle. The use of white women as a standard of beauty therefore fulfilling the stereotype of white or fair skinned women as the standard of beauty as seen in the newest Dove campaign.
An example of intertextuality in an advert are the many adverts created by specsavers over the years.
There are many different used of music or the lack of in lots of adverts such as; welcome to the jungle, this is where there is no sounds which adds a very eery effect and ties in perfectly with the end of the advert. The music normally used in Barnados is very slow and mostly instrumentals so as to invoke a feeling of sadness or guilt.
An example of an elite person in a current advertising campaign; is the use of Kendall Jenner in the pepsi campaign, they did this so as to make their brand more popular and make it seem more elite, even though the response was quite the opposite.
Five examples of "reward and punishment" persuasion in current; Face cream that will keep you "young looking" by Pantene. Iams cat food where they basically say if you feed your cat Iams you are a good owner if not then you are a bad one. In Lynx they are saying to men if you use their product you will attract a lot of females but fin to then you will be alone for ever. The way apple advertises is that is you buy their product you will be exclusive or elite but if you do not then you will be an outcast.
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