This advert is done by an organisation that helps children in problematic home situations.  It depicts a child whom is listening to their parents arguing and becomes distraught and hides in a cupboard under the stairs.

Close-up shots and high-angle shots are used to connote the child as innocent and vulnerable.  Therefore causing a sense of sympathy and guilt on behalf of the child.  The dim lighting used causes a sense of darkness and foreboding for the child's future.  The sounds used coincide with visual aspects of the advert, therefore giving more information about the home situation of the child.  The soft but urgent voice of the narrator causes a sense of emotion, a sense of prompting and convincing so as to reach out to help the child in some way.

Even though the advert was very prompting and convincing, it did not really say how it helps the children or what the organisation is really about or how it functions, etc.